Live streaming has become one of the fastest growing media industries, having grown by 99% between April 2019 and April 2020, and projected to reach to $223.98 billion by 2028. From advertising to content creation and collaboration, this nascent industry is filled with lots of commercial opportunities for brands, creators, and the platforms they broadcast on. Today we’re looking at the greatest opportunity for resellers, the equipment used on or for a stream.
The biggest brands, making live streaming equipment, are Razer and Elgato so we’ll be comparing and evaluating a lot of their product portfolio.
Let’s start with the basic building blocks for any streaming setup, the camera. Elgato only offers the premium Elgato Facecam, while Razer’s Kiyo webcam comes in 3 variations (Kiyo, Kiyo X and Kiyo Pro) with only the pro version offering the same 1080p 60fps experience as Elgato’s Facecam. The Kiyo Pro and Elgato Facecam are both high-end webcams that are packed with features that are geared towards creating professional-level streaming and video conferencing, like low-light sensors and premium lenses. However, the Razer Kiyo Pro comes with more features that make it appealing to more than just streamers, like the HDR support, auto-focusing, an omnidirectional mic, and a variable field of view; all features that work well in video conferencing. In comparison, the Elgato Facecam’s features seem purpose-built for streamers. The fixed focus provides less distraction for viewers, the digital zoom should be enough for any desk setup, and the lack of microphone acknowledges how most streamers use a dedicated mic. Both webcams have their strengths and weaknesses, but both are more than capable of delivering a premium streaming experience and having either of these in stock should make independent retailers more attractive to live streamers.
Both CORSAIR and Razer have brought out mounts, ring lights, and capture cards to complement their webcams, providing resellers plenty of opportunity to cross-sell within the same ecosystem, regardless of which brand they go with.
Another foundational part of any streaming setup is the microphone, and both Razer and Elgato have great offerings. Razers Seiren range includes the Razer Seiren Mini, Razer SeirenV2 X, and Razer SeirenV2 Pro; all promising crystal clear voice capture but with different sets of features. The Seiren Mini is the smallest in Razer’s line-up, in comparison to the X and Pro versions, and has a more stripped-down set of features; unlike the Razer SeirenV2 X, and Razer SeirenV2 Pro, it lacks access to Razer’s Synapse 3.0 software, a 3.55mm headphone jack, and volume/gain control dials. However, both the Razer Seiren Mini and the Razer SeirenV2 X feature a supercardioid pickup pattern, meaning they are most sensitive to sound coming from the front and are great at rejecting ambient noise, making them perfect for studio and smaller streaming setups. While the Razer SeirenV2 Pro and Elgato Wave:3 have a more flexible and less directional cardioid pickup pattern, which makes them ideal all-round mics that are tuned for speech and capable of rejecting background noise in controlled environments. The Wave:3 works well with the Elgato WaveLink software and is packed with many premium features, like a touch sensitive mute panel seen in many premium microphones.
For smaller spaces and creators who are looking to record in the same stationery position, the Razer Seiren Mini and Razer SeirenV2 X are great options to go with. For podcasters with multiple hosts/guests, or for streamers looking for a bit more control over their audio, we recommend going with the Razer SeirenV2 Pro or the Elgato Wave:3. Both come with desktop stands and are mountable, but CORSAIR sells more of the components you need to mount their mic to arm (such as desktop clampable stands and mic arms). For content creators on the move, Razer does offer a mobile blueotooth microphone.
A good camera and microphone form a solid foundation to build any streaming career, but the right accessories can elevate the quality of a stream while also giving creators more ways to augment their broadcasts. Although it is entirely possible to get by without a dedicated control panel like the Elgato Stream Deck XL or the Loupedeck Live, these devices give creators quick access and flexibility to interact with their audience and the livestream itself.
Released in 2019, the Elgato Stream Deck XL has been a market leader in physical stream control interfaces, but the Loupedeck Live has enough features to give it a run for its money. With 32 fully customisable LCD buttons, the Stream Deck can be programmed to complete single actions, macros, and other complex sequences. Providing creators the ability to instantly send pre-written texts and GIFs to their chat or streamline their production workflows is what makes this device so appealling.
While the Loupedeck has been selling the Live for almost 2 years now, the company have recently announced a partnership that would see the Loupedeck Live essentially rebranded and sold through Razer as the Razer Stream Controller. Set to be released later in 2022, the Stream Controller will feature the same 12 customizable haptic keys, six tactile analogue dials, and eight programmable buttons that can be found on the Loupedeck Live. The plethora of dials and buttons unleashes new ways for creators to work and customise their content.
Ultimately, it is difficult to pick a clear winner between the two brands because both offer different products that work well in achieving the same goal, a successful stream. Like with everything, resellers should consider their customer’s needs and budget before deciding what to purchase.